Google+ is the latest entrant in the arena of social media and within a short time it has carved a niche for itself. With an increasing database of users it is directly competing with the social networking giants like Facebook. Social media plug- in is rapidly gaining the foothold in the SEO methodology. Google+ can definitely boost the rankings of a website as it has its own set of features that work wonders to make your website liked by numerous users. The scenario of SEO is undergoing mass changes and in this environment of tough competition, a Google+ account can give a sigh of relief to any new website entering the circle.
Opportunities by Google+
The Google+ account gives the opportunity to connect with more people, interact with them, and share all the relevant information through this platform. To do this, the first step is diligently designing the profile page of your Google+ as it is the place where people will gather information about you and your website. Share this profile on other social media platforms to connect with more people and add links to this profile on your website or any other relevant place on the internet. Your content should hold your authorship with it. What it means is that whenever it appears on the search engine results, it carries your profile picture along with it and such content are more appealing and mostly preferred for first page appearance by Google.
Google is undoubtedly the most popular search engine and as such it is striving hard to promote its own social media network. So even for SEO purposes, the Google+ is an interesting and powerful tool. As more followers are attracted towards your account, it automatically boosts the rankings but these followers need to be retained by giving them interesting feeds in the form of website content, blog posts, and articles. The content appreciated by the audience gains more preference by the Google as per rankings are concerned.
However Google+ is not the only one way to boost the website rankings but is surely the most effective one. It needs to be supported by a well laid out SEO planning where all the important features of this platform are optimized to achieve great results. It is a very handy tool as once you directly connect your Google+ page to your website and add a Google+ button on it; you can rule the search results on any search engine because this drives more visitors to your website.